We're not really fans of the phrase 'superfoods' because it sounds like yet another cynical marketing soundbite to promote one fruit and vegetable over another. Strawberries for the record, aren't that far behind goji berries for their anti-oxidant count. So perhaps the real priority is not putting a specific ingredient on a pedestal, but instead, encouraging consumers to eat a healthy and varied portion of fruit & veg each and every day.