You shouldn't replace all of your meals with Purition. We care for your health and will always follow nutrition science instead of trying to sell more.

Why not? There are two main reasons:

1. Purition is real food, not a total meal replacement

Purition is not is not a ‘total meal replacement’, it is a real whole food meal.

Our base recipe (around 70% of total ingredients) is made using whole food ingredients like nuts and seeds. We then add either whey protein isolate or vegan protein blend and a natural flavour ingredient from real food only. Purition is high in fibre, a great source of protein and a source of healthy mono- and polyunsaturated fats.

But Purition can’t be the only source of food. It is an addition to a healthy and balanced diet - not here to replace it. Purition on its own will not provide all the necessary nutrients you need for optimal health. This is absolutely fine and expected with any real food! In fact, no single food item can ever provide all the nutrients you need for a healthy diet.

Think of it this way. It is obvious that broccoli is very healthy – it has an array of vitamins, minerals, fibre and even some protein. But you shouldn't replace all your meals with it. It simply can’t be the only source of food as it will not provide all the micronutrients and macronutrients that the body needs. 

 2. We discourage severe calorie restriction and calorie counting

Purition is a small yet very nutritious meal alternative that can help you achieve a safe, healthy and sustainable weight loss of 1-2lbs (0.5-1kg) per week. We suggest having Purition once a day (or twice, if you find that you have a particularly busy day) and healthy, balanced meals the rest of the time.

Having Purition for all three of your meals every day would mean that you would be severely restricting your calorie intake – a practice which we actively discourage. Losing more than 1-2lbs per week is not healthy or maintainable in the long run. Most importantly, you could end up potentially malnourished with a compromised immune system.

Only eating Purition in order to cut calories is an extremely tedious and unsustainable way to live. Please don't do it – we want you to enjoy life and good food! Losing weight can't be a sprint – for your health, it needs to be a long-term journey at a sustainable pace. Weight gain does not happen within a couple of weeks, so it would be unreasonable to expect that it can all be undone in a few weeks. If you'd like to know more, read our weight-loss guide.

Of course, there are some 'total meal replacement' shakes and soups out there, but their use should only be under medical supervision, for a short period and exclusively for specific therapeutic reasons (for example, pre-bariatric surgery). Please don't embark on an extreme weight loss journey of VLCD unless specifically advised by your doctor or dietitian.

Article written by Barbara Usak - ANutr (Registered Associate Nutritionist)