Informed Sports is a universally recognised, quality assurance program for sports nutrition products. For the record, Purition is a ‘real’ food, meal replacement made from 70% ground seeds and nuts with 30% informed choice sports-tested whey. Unfortunately Informed Sports is not geared to support small manufacturers because their obligation is to test each and every batch. Because Purition is only made in small 7kg batches to ensure maximum freshness, the cost of testing (around £700 a batch) is currently price prohibitive. It is a question we get asked from time to time because people wrongly assume Purition is a supplement, (we’re clearly not) which would clearly demand extra scrutiny. We actually supply a number of elite, professional athletes without issue because people in-the-know understand that we’re ‘real’ food, nothing more, nothing less!