In Purition’s instance, this means chopping and grinding only, although other ‘easy to implement’ practices such as freezing, dehydrating, heating, curing, pickling and washing that help keep food whole and healthy are equally valid examples.

At the other end of the spectrum is processing that actively refines and strips nutrients or makes inedible foods edible - this are the so-called 'highly processed' or 'ultra-processed' foods, such as ultra-processed total meal replacement drinks.

Such processing (thankfully) cannot be initiated at home and results in the creation of synthetic ‘nasties’ that have no ties with real or whole foods whatsoever; unwelcome additions like unnatural gums, artificial flavourings, preservatives, emulsifiers, anti-caking agents.

Purition is proudly real food. It is a small, nutritious meal alternative made only using real, whole-food ingredients that are minimally processed it is not a supplement or a total meal replacement.

Whole Foods vs Powdered Food


Click here to read our 'Whole Foods vs Powdered Food' blog post.

Want to know more about the ingredients and nutrition information? Click here. 

A detailed breakdown of ingredients and nutritional data for each flavour can be found here.