There is a ‘muddying the water’ move in the USA to start only counting Total Carbs not Net Carbs for keto because so much ‘junk’ health food accommodates ‘hidden’ sugars that some manufacturers might list as fibre, not sugar. Kind is one such example of a business that uses a lot of chicory root fibre, which for all its natural sweetness can be labelled fibre to exploit this loophole.