When you look a little closer at so-called ‘nutritionally complete’ meals like Huel, you’ll discover that this spurious claim is tarnished yet further, because it could only ring true if you consumed 5 x 100g servings a day, because a single portion only provides 20% of your daily vitamin and mineral needs. There’s also the small matter that synthetic vitamins and minerals are not easily absorbed by the human body. This isn’t an attack on Huel, so much as a further dismantling of an ambiguous Nutritionally Complete soundbite.