What you need to know about Huel and their highly refined contemporaries is that they’re made with cheap, mass-market, ultra-processed ingredients. Purition has a very different outlook which is why Purition only works with ‘real’ food ingredients. By this, we mean that Purition contains sunflower seed kernels instead of powdered sunflower oil, real coconut instead of powdered oil derived from coconut… Such ingredients used by the likes of Huel may well have started out as real ingredients, however, they’re now so over-worked and tinkered with, that whatever their tastes and nutritional benefits they once had are now greatly diminished.

Here at Purition and in line with latest health professional thoughts, we believe that the calories you consume should always come from ‘real’ food and not highly refined powders. The one downside is that ‘real’ food doesn’t dissolve in water. Of course, we don’t mind that you don’t like Purition, (well maybe a little) but please have another think about the significant quantities of flavourings, gums, sweeteners and various other Frankenstein ingredients you are consuming on a daily basis with products like Huel, Soylent...